The Steadfast Associates - A creative bureau sending loveletters to the world

In regards to new projects, see our web publicity, largely composed of French people and fashion people discussing the merits of the Steadfast Associates.  And watch this space in August for clippings from Elle mag from the barbecue art happening produced by Steadfast in Queens for two gypsies.

Here’s the flier for the show we’re producing for Aaron B. in early September.  Stay tuned.

A Steadfast Associates production from the ground up, we launched Off Bowery’s online home and storefront this week. Starting about two months ago, we started working in collaboration with A-ron and the whole Off Bowery “crew” to build a site that takes corporate e-commerce to the streets. One popular design, fashion and culture blog reported on Friday that “The look of the site perfectly translates the brand and community behind OBP.” OBP, so far, has logged visitors from Japan, Switzerland, France New Jersey and the U.K. in just a couple days since the store went live. Watch that space for fresh content.

Off Bowery dot Com is part of the OBP network–all sites designed and produced and directed in collaboration with Steadfast. We launched a redesign of OBP’s NY GLOB (the only blog that matters, really) along with a new OBP site–the NY Craze. Chuck Yatsuk, of Steadfast and VBPA, is finishing up work on a cool concept for the Craze. Just get the NY Craze e-mail address and e-mail a JPEG photo. The site receives your image and posts, automatically. Just like a robot. Exactly like a robot.

Sophie T, Lvoff sent in this photo (below) from PHOTOSSIPPI, a collection of snapshots from the launch of Steadfast’s HQ # 2 in Oxford, Mississippi. Watch the Craze for continued dispatches from the Delta and from New York’s creative community. That’s Andy with a BB Gun. Not a gun. Just a BB gun. The idea is that between the three sites OBP can document a whole community in real time, in real color, across mediums. Here’s what we sent over to the NY Craze, Photossippi #1. Pretty gruesome, no?

You heard it hear first: if you want the works, you want networks.

This is the Lissy video that we shot

We spent our afternoon at the A.S.S gallery filming a short video for Lissy Trullie who is really great.

At the Ft. Greene Flea Market today we found Marika Ackermann selling Mother’s Day notes for 77 cents a piece along with mustard packs she stole from the deli across the street for 2 cents. Over the course of the day she made enough cashola to buy giant chocolate ice cream cones for herself and all of her friends.

Our good friend Jamie got a shiner at the office today so he took us out to celebrate.

We made these posters for this new magazine that is looking to wade out into the puddles of social change and fine art so we recycled some old gallery announcements with a definitive stance on both Palestine and beach napping. Look for them all over this town.

Today we had a bbq and helped build a beach out in Long Island City.

Elle boogie was there too. Double click the camera for action.

Our good friend, Sophia T. Lvoff, has a piece in the window over at 721 Broadway. Its from a series entitled “For Don DeLillo,” that consists of five images taken around New York City’s airports. At one point she was detained by the FBI, the Secret Service and the President’s Swiss Guard because she was hopping fences and walking out on the runway at JFK to get her shots. That’s dedication. Rumor is they made her stand on a box and hold onto two live electrical wires until she cracked everyone up with a joke about talking dogs. Sophie’s borscht belt, all the way. Then they gave her a sandwich and a hug and the keys to the tarmac.

Once everything was cleared up, the guys over at the Bureau liked Sophie (who is very charming) so much that they decided to give her special access. She got to go up in special surveying planes, hang out in the control towers. I’m not going to lie: basically she had the run of the place.

Big up to Officer Mike and Officer Dan. We’re glad Sophie’s rocketing to the top of the art world instead of killing time in Guantanamo.

Look for more from Sophie at her web jump-off.