The Steadfast Associates - A creative bureau sending loveletters to the world

A Steadfast Associates production from the ground up, we launched Off Bowery’s online home and storefront this week. Starting about two months ago, we started working in collaboration with A-ron and the whole Off Bowery “crew” to build a site that takes corporate e-commerce to the streets. One popular design, fashion and culture blog reported on Friday that “The look of the site perfectly translates the brand and community behind OBP.” OBP, so far, has logged visitors from Japan, Switzerland, France New Jersey and the U.K. in just a couple days since the store went live. Watch that space for fresh content.

Off Bowery dot Com is part of the OBP network–all sites designed and produced and directed in collaboration with Steadfast. We launched a redesign of OBP’s NY GLOB (the only blog that matters, really) along with a new OBP site–the NY Craze. Chuck Yatsuk, of Steadfast and VBPA, is finishing up work on a cool concept for the Craze. Just get the NY Craze e-mail address and e-mail a JPEG photo. The site receives your image and posts, automatically. Just like a robot. Exactly like a robot.

Sophie T, Lvoff sent in this photo (below) from PHOTOSSIPPI, a collection of snapshots from the launch of Steadfast’s HQ # 2 in Oxford, Mississippi. Watch the Craze for continued dispatches from the Delta and from New York’s creative community. That’s Andy with a BB Gun. Not a gun. Just a BB gun. The idea is that between the three sites OBP can document a whole community in real time, in real color, across mediums. Here’s what we sent over to the NY Craze, Photossippi #1. Pretty gruesome, no?

You heard it hear first: if you want the works, you want networks.